Stonfa's Brand Guidelines

Introduction

At Stonfa, our brand identity is the foundation of how we communicate with the world. It’s built on a set of core values that reflect our commitment to innovation, quality, and simplicity. These guidelines are here to ensure that all representations of Stonfa—whether visual, verbal, or digital—are consistent and aligned with our brand vision.

Brand statement

At Stonfa, our mission is to empower businesses and individuals to establish their online presence quickly and efficiently. The name "Stonfa" itself reflects our core promise: ST (Start) ON (Online) FA (Fast). We believe that building a brand should be accessible to everyone, and our tools are designed to make that possible with ease, speed, and innovation.

Brand claim

Stonfa is the future of online branding. With a suite of AI-powered tools, we enable you to launch your brand online faster than ever before. Whether you’re starting from scratch or elevating an existing brand, Stonfa is your partner in making it happen—quickly, seamlessly, and effectively.

Brand values

Innovation

We embrace the future, continually pushing the boundaries of what’s possible in online branding through AI-powered solutions.

Accessibility

We believe that everyone deserves a strong online presence, which is why we make branding tools simple, intuitive, and available to all.

Speed

Our tools are designed to work fast, so you can launch your brand and start engaging with your audience without delay.

Integrity

We are committed to maintaining transparency and trust in everything we do, ensuring that our users can rely on us to deliver consistent quality.

Non-Partnerships

Stonfa has official partnerships and specific guidelines for how to reference these partnerships. If you are not an official partner of Stonfa, please avoid using terms like “collaborated with,” “worked with,” or “partnered with” when referring to your use of Stonfa's tools.

Do:

  • Brand X is built using Stonfa.

  • The Brand Y website was developed using WebGenie.

Don’t:

  • Brand X collaborated with Stonfa.

  • Brand Y worked with Stonfa.

  • Brand Z partnered with Stonfa.

  • Brand A is building with Stonfa.

Content Attribution

If you choose to attribute content created using Stonfa’s tools, please use the following language.

Do:

  • Logo created using Stonfa.

  • The Brand Y website was developed using WebGenie.

  • Brand name generated with Stonfa AI.

Don’t:

  • Logo created by Stonfa.

  • Website designed by WebGenie.

  • Brand name generated by Stonfa AI.

Press Releases

When mentioning Stonfa in your press materials, please identify us as an AI-powered branding platform. Stonfa's mission is to empower businesses and individuals to establish a professional online presence quickly and effectively.

If your announcement, blog, or other communications go beyond the scenarios outlined above, or if you have questions about our guidelines, we encourage you to reach out to Stonfa’s Communications team at media@stonfa.com. (Please note: This email is not for support inquiries. Any unrelated emails will not receive a response. For assistance, please visit help.stonfa.com.)

Usage Terms

The term “Marks” refers to any logos, names, icons, or design elements we use to identify our brand. By using Stonfa’s Marks, you agree that we own them and that any goodwill generated from your use benefits us. Your permission to use our Marks is subject to the following limitations:

  • You may only use our Marks as specified by these brand guidelines.

  • The permission we grant is non-exclusive (others can use it) and non-transferable (you cannot give it to others).

  • Our Marks should not be featured more prominently than your own company’s name or marks.

  • We may update our guidelines, and you are required to follow any changes within a reasonable timeframe.

  • We reserve the right to review your use of our Marks and require changes if needed.

  • We may terminate your permission to use our Marks at any time, requiring you to cease usage promptly.

Please ensure your use of Stonfa tools aligns with all relevant policies. If your project leverages our AI models (e.g., WebGenie), reference the specific tools accurately and precisely.

We do not allow our brand names (e.g., Stonfa, WebGenie) to be used in app titles, product names, or company names as it may confuse end users and trigger enforcement actions. Make sure to avoid these terms in your app descriptions or company branding.

Usage

Consistent and correct usage of the Stonfa logo is essential to maintaining our brand’s integrity. Always use the official logo files provided, ensuring it is clear, legible, and placed prominently in all materials. The logo should be surrounded by sufficient clear space to maintain its visual impact and should never be altered, distorted, or combined with other elements.

Guidelines

To maintain brand consistency, always use the logo as provided. Ensure there is ample space around the logo to maintain its visual integrity. The logo should be used on a white or neutral background for maximum visibility, and the icon can be used independently in specific cases where the brand name is already present.

Do use

  • Use our logo only in contexts directly related to Stonfa’s services and offerings.

  • Follow our style guidelines and brand usage terms to ensure consistency.

  • Always use the logo as provided, without any alterations.

  • When using our logo, acknowledge that it is the property of Stonfa.

Don't use

  • Misrepresent your relationship with Stonfa or use our logo in a way that could mislead others into thinking we endorse your goods or services.

  • Display our logo more prominently than your own brand or other associated brands.

  • Use our logo in any manner that could confuse users into believing your product or service is run by Stonfa.

  • Use our logo in contexts unrelated to Stonfa’s services or products.

  • Place our logo on tangible merchandise, promotional materials, or any physical items without explicit permission.

  • Add elements too close to our logo that may create the impression of a modified or new logo.

  • Use or incorporate our logo into your own trademarks, service marks, trade dress, or similar.